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The shift to SaaS

A high-value opportunity for ISVs

EXPLORE

SaaS represents an opportunity for ISVs to fundamentally transform their business to deliver greater value to customers, sell software to a broader range of customers, and streamline their internal operations. The market for software is quickly changing to demand this mode of delivery, as software buyers start considering total ownership costs, ease of use, and flexibility in their purchase decisions. ISVs need to prepare for such a transition.


This paper will discuss the benefits that stem from changes to an ISV’s business model (how it competes in the marketplace) and operating model (how the ISV executes on its business model) as well as suggestions on how to prepare for a SaaS transition, based on the experience of 20 ISVs who successfully transitioned from a traditional software licensing and delivery model to SaaS.

CHAPTER 2

Deliver better experiences with SaaS

New customer segments are unlocked as a result of lower customer adoption and operating costs and more.
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CHAPTER 3

Evolve value capture with SaaS

SaaS changes the way ISVs produce value for their customers and it presents opportunities to evolve their monetization potential.
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CHAPTER 4

Collect application data for insights into product use

One of the most transformative aspects of the shift to SaaS is the requisite change in product development and engineering cycles.
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CHAPTER 5

Unify infrastructure to reduce service and maintenance

A huge benefit is the reduction of variety and complexity of customer hardware and infrastructure.
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CHAPTER 6

Shorten the sales process with SaaS

How the sales and marketing approaches, targets, and compensation changed dramatically to reflect the new model and business approaches.
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